Simple On Page Optimization Techniques to Instantly Improve your Viewing Figures

Simple on page optimization techniques can greatly enhance the views to your hubs, blogs or websites, and should be followed at all times.

The art of search engine optimization is a huge field, and one which most of us feel out of our depths in. It is also not an exact science and subject to change, according to the major search engines algorithms at any given time.

However, online writers who want their articles to be found and read by many only need follow 4 golden rules for simple on page search optimization.

It goes without saying that you should write good solid content that is unique (not copied from another source).

The 4 things that will make all the difference to whether or not you attract viewers are Title, URL, Header tags and Description.

Your title is quite possibly the most important and should ideally contain words that people might actually type into a search engine to find your article.

Ideally, before you wrote your hub you would have used the Google keyword research tool or similar to find words with a high search volume and low competition.

However, assuming you are new to online writing and didn't do this, or find it confusing, try and think of words for a title that other people may actually type in a search box.

If, for example, your field of expertise is babycare, and you want to write about how to soothe a crying baby, then your title would be something like 'How to Soothe a Crying Baby' or even 'Help! My Baby Won't Stop Crying', as there is a distinct possibility someone might indeed type those words into search.

If you write poetry, then having a poetic title like "Yesterday's Wind" is not likely to attract searches, whereas a title like "A Sad Poem about Grandma" might well be searched for.

Your URL is the web address your article will be found at.

Ideally your URL will contain the same keywords as your title. You don't need to have all the words in your URL as are in your title, but the main ones you are aiming for should be there.

Full on page optimization will have both title and URL with the same keywords in the same order. Every URL in the world is unique - you cannot have the same URL as someone else, not can you use it yourself twice. Unlike titles, URLs cannot be changed once they are chosen and set up, so choose carefully.

If you are writing a hub or a free blog, and make a spelling mistake in your URL, but later correct it in the title, you can never have that page fully optimized as the spellings must be the same.

While you can continue to misspell the word to stay optimized and hopefully catch those viewers who also misspell the word in search, this is not advisable because you as an author lose credibility from those who spot the error.

Correct written English is really important for online communication. Too many spelling errors in a book can put us off. It is the same in the online world, and also there is a possibility of Google spotting the errors and marking our article down because of it.

if you have a spelling error in your URL, it might be best to delete and start again.

The description is the words people see when they find your site in a search engine. It always used to be that here on Hubpages that your description came from the first 100 or so words you write at the start of a hub. if you opened the summary box, you would see the writing there which you could change to a unique summary if you wished, but it wasn't compulsory.

If you mentioned your keywords within those first 100 or so words, it was picked up by the summary which is also the description meta-tag, to give it it's correct technical term.

Now, however, things have changed. The summary box if left empty means your hub is not optimized for the search engines. I only found this out accidentally.

Way back when I first learned about the simple on page optimization techniques needed to make the most out of Hubpages, it was enough to simply change the first few words to contain those vital keywords.

Now that is no longer so, and I find myself having to re-optimize ALL of my hubs, which means writing a unique summary for each, or copy/pasting the starting paragraph into the summary box.

This is incredibly important, as well as having the keywords in your hub introduction - the first paragraph in the first text module

Blogger is another site where you can manually add a description to complete your on page optimization.

Here is how to do it.

1. Log in to your blogger account >>Design >> Edit HTML

2. Find this tag by using Ctrl+F

<b:include data='blog' name='all-head-content'/>

3. Paste below code after the above tag

<META NAME='description' expr:content='data:blog.pageTitle

+ &quot;,PUT IN YOUR COMMON BLOG DESCRIPTION

TAGS HERE &quot;'/>

4. Replace PUT IN YOUR COMMON BLOG DESCRIPTION TAGS HERE with your description

5. After click Preview and click Save template.

The above advice came from here - http://www.bloggertrix.com/2011/02/how-to-add-dynamic-meta-discription-tag.html - and works perfectly.

More hints and tips about SEO optimization can be found at Simple SEO Techniques.

You get extra Brownie points if you use all of the on page optimization techniques as listed above.

Over and above, if you write good, unique content and lots of it, remembering to sprinkle your chosen keywords throughout the body of the article/website as well, you will greatly increase your website visibility, even without backlinking or web promotion.

If you have not tried on page optimization before, try making the above changes to just one article and watch your traffic double overnight.

Trust me, it works.